Starting a business is the hard part, marketing it and continuing to market it are tasks which need to be done for the life of a business. This list of tools and resources which I use on a daily basis might help you too with your website, weebo business and marketing efforts.
Sometimes the marketing itself isn’t too hard to do, but it’s the “managing” of all those marketing efforts afterwards which can be a bit overwhelming.
With a bit of research and planning, you can use amazing free tools on the internet to help you with managing all your marketing efforts – here are some I use all the time, and can highly recommend:
#01 – Gmail
Create a Gmail email account (in the name of your business, for example [email protected]) and filter all your business emails into it to stop spam.
I only need to use one Gmail account to manage 17 other email names for my clients and myself. It’s very quick and easy to set up, and the beauty of this is that I only have to login to one account each day, then send and receive emails using any of the other email names. It’s great to be able to “Reply” from each individual email account from within Gmail, roidirectory and no-one’s the wiser.
#02 – Google +
Create a Google + page to match your website name & email name.
Once you’ve set up your Gmail account (in the name of your business), create a Google + Page for your business (if you have more than one business, or want extra Google + Pages, it’s very easy to add those too). Because Google likes to see social activity, getting links back to your site from a Google + page is a bonus for you.
#03 – Skype
Use video conferencing to reach people all over the world -for free.
I can’t believe there was life before Skype! I can now chat with friends, clients and business associates around the world – face-to-face or phone only – as quick as a flash. When I’m showing clients how to do something online, I record the Skype session and save it as a movie/video to send to them via email. It’s like a free training tutorial, huntingtime and they love it!
#04 – Dropbox
I use this to backup photos & videos from my iPhone, as well as excellent, secure storage for files.
If you’re a smart phone user, and if you’re anything like me, you’re constantly taking photos and videos whether it’s for business or personal use. It doesn’t take long for those to overtake the amount of storage space, so set up a Dropbox account and then it’s only one click to backup the files to Dropbox. Create more than one Dropbox account to keep business and personal ‘private’, and if you like you can also go one step further and specify more Dropbox accounts for website backup, client file backups (I set this up for each client when I build their website, so all website backups are automated and backed up offsite).
#05 – LastPass
Manage your passwords with ease, from any computer or smart device around the world.
Wherever you are – on whichever computer – anywhere in the world – all you have to do is remember your Master Password. I love this online system, shayarism it’s saved my bacon more than once whilst travelling overseas!
#06 – SurveyMonkey
Create questionnaires and quizzes to find out what your target market needs.
Wondering what your clients need from you as products or services? Want to gather information about anything? Use the freebie version of SurveyMonkey, which comes with an amount of responses for free. If you want to send the survey, questionnaire etc to hundreds of folks, pay the $20 monthly fee as a one-off until you have all the data.
#07 – Google Analytics
Got a website? Sign up using your Gmail account for powerful web statistics.
With your shiny new Gmail email name you can quickly sign up for Google Analytics. If your eyes glaze over and it all looks too hard, don’t worry. You can have someone set up simple reports for you which are easy to read.
#08 – Google Webmaster Tools
Gain insights into your website, and benefit from the suggestions.
Using this together with Google Analytics gives you an excellent overview of your website, visitors, traffic stats etc etc. If something’s wrong on your site, Google Webmaster Tools will send a message to your account Dashboard, with tips on how to solve it. Excellent!
#09 – OpenOffice.org
Don’t want to use Microsoft Office? Use this software for docs, spreadsheets, techquisys presentations -everything!
I haven’t used Office for years, as OpenOffice is open-source (no cost) and can open, save, use all Microsoft documents very easily.
#10 – Audacity
Need to capture audio on your computer? This software is fantastic!
Got a smart phone and want to record a conversation, phone training for a client etc? Let them know what you’re about to do, and put the phone on speaker then click the Record button on Audacity (software downloaded and installed on your computer). Yes there are Apps for your smart phones, but this is definitely one way to use it. You can also use it to record Weekly Podcasts. It has many more capabilities – create audio files to post on your web pages, upload to audio websites etc. For more info please visit these websites:-https://kaufencitalopram.com/ https://xpresschems.com/ http://www.aatowingnewcastle.com.au/