Hotel Digital Marketing Plans for the Year 2012

The digital marketing space has a lot to offer today. While some may still argue that the internet remains a “below the line” (BTL) booking-a-cruise medium for marketing communication, it is changing very fast. Today, organizations are assigning a separate budget for marketing in the online space in order to get maximum coverage for their offerings. The importance of online marketing is growing with time and soon enough it will be at par with other mainstream promotional methods.

2012 is right around the corner and the year promises to bring with it a range of new technological inventions. Newer and faster connectivity options will be put forward by different industry cruise-ship-booking stakeholders. The year will mark the beginning of a new form of connectivity in the form of 5G. Tablets are very swiftly taking over the computer market. Many are arguing that the future is the tablet and it will make the desktop PC obsolete very soon. With such widespread popularity and acceptance of technology, organizations must gear up for a digital revolution in promotion of brands. msccruises

The thing about tablets is that it makes life easy for everyone. It is integrated to handle mobile communication, it has wireless connectivity services and it is a personal computer, all fed into one tablet shaped computer. It is portable and people find it easy to carry it with them and work on the move. This trend has further added impetus to people’s inclination to use the internet to search for their travel options. With the advent of the tablet,  the traffic to Online Travel Agents has increased by 35 per cent in India. People find it easier to do bookings and reservations on their portable devices.

Keeping these advancements in mind, hotels should now seriously consider building a digital marketing budget for themselves. They must plan the use of effective online hotel marketing tools like SEO and PPC in order to penetrate the online market the best they can. All leading hospitality organizations have started taking the online space seriously enough to plan a budget for it. Hotels need to market themselves to an audience who may be somewhere overseas where localized marketing efforts may fall short.

The online space offers them the opportunity to reach out to this segment of the audience much more effectively than any other offline marketing tool. To build a budget for the same would be to effectively plan the use of various tools at their behest to promote online in order to get maximum penetration. This kind of hotel marketing planning also opens up many opportunities for organizations as well. Thus, before 2011 ends, its important hotel owners plan a new hotel internet marketing strategy for a much more technologically savvy market.


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